The Academy of the Observatory.
ADALIA Institute is a 100% online professional academy, specialising in the development of entrepreneurial ecosystems. Its legitimacy does not come from a ministerial stamp — it comes from the science.
ADALIA stops being "a business school that talks about entrepreneurship" to become "the academy of a scientific observatory". It is a clarification, not a retreat.
The essentials
In Casablanca, by Grégory Guéneau — an African pioneer of entrepreneurship-innovation.
Ranked by Jeune Afrique; the #1 independent management school in Morocco in 2021.
One of the few independent schools on the continent to cover a full academic cycle.
The Observatory of Support for Entrepreneurship began as a research lab of ADALIA.
A word from the founder
Grégory Guéneau founded ADALIA Institute in 2014 in Casablanca, with a vision: to build the first African school designed for innovation, entrepreneurship and the digital. More than ten years later, that vision continues — refocused, online, scientific.
Founder of ADALIA and of the Observatory of Support for Entrepreneurship (OSE in Africa), holder of a PhD, Senior Academic Advisor at HEC Paris and associate scholar at the ETI Chair of Sorbonne Business School, he leads ADALIA's refounding as the Academy of the Observatory.
A pioneer, founded in 2014
ADALIA Institute was created in 2014 in Casablanca — first as a school of business and management. It was one of the few independent schools on the continent to cover a full cycle, from bachelor's to doctorate, and the first built around innovation, entrepreneurship and the digital.
From that DNA was born, as a research lab, the Observatory of Support for Entrepreneurship — today OSE in Africa, the scientific core of the group.
Recognition & rankings
ADALIA's excellence was recognised early. As soon as 2019, the school entered the Top 10 of the Jeune Afrique ranking of Maghreb schools, and stood there as #1 in Innovation and Entrepreneurship. In 2020, it joined the international Eduniversal ranking.
In 2021, it reached 5th place in the Maghreb and became the #1 independent management school in Morocco. These distinctions belong to ADALIA's history — they say where the Academy comes from.
Partnerships & network
ADALIA built its teaching on closeness to business and an international academic network: corporate chairs, practitioner speakers, double-degree agreements and a faculty drawn from Europe, Morocco, Asia and North America.
Today, ADALIA is among the partners of OSE in Africa, alongside institutions such as the UN Economic Commission for Africa (UNECA), the African Development Bank, HEC Paris in Doha and IAE France.
Governance & organisation
ADALIA built a robust governance early on: a Board of Directors bringing together executives and academics, informed by two advisory bodies — an International Advisory Board and a Research Advisory Committee.
The institution was organised into three units — the Grande École, Executive Education, and Faculty & Research — a structure whose rigour today's Academy retains.
Faculty & research
ADALIA's strength has always lain in its faculty: PhDs, international experts, business practitioners and coaches. Around it emerged the Innovation Deck© — a design-thinking tool —, the INNODAYS conference and applied research labs.
It is this scientific foundation — not an administrative stamp — that carries the Academy of the Observatory today.
From a school to the Academy of the Observatory
ADALIA stops being "a business school that talks about entrepreneurship" to become "the academy of a scientific observatory". Its legitimacy no longer comes from an administrative stamp but from science: the peer-reviewed OSE five-layer framework, an international scientific council, and the living data of the Observatory.
One non-negotiable principle frames the refounding: never claim what you do not hold — no state accreditation in the present, no "degree" where it is a certificate, no "campus". ADALIA closes the OSE in Africa loop: it trains the people who build ecosystems.
ADALIA's story, from 2014 to today
- 2014Founded in Casablanca
Grégory Guéneau creates ADALIA Institute, designed for innovation, entrepreneurship and the digital.
- 2016First accreditations
The institution earns its first national accreditations and launches its programmes.
- 2019Entering the rankings
ADALIA enters the Jeune Afrique Top 10 for the Maghreb — #1 in Innovation and Entrepreneurship.
- 2020International recognition
Entry into the Eduniversal ranking; INNODAYS and the Observatory gain momentum.
- 2021#1 independent school in Morocco
5th in the Maghreb, the country's leading independent management school.
- 2024A pause, then a new course
On-campus activity stops; the project refocuses on its scientific core.
- 2026The Academy of the Observatory
ADALIA refounds itself, 100% online, as the academy of OSE in Africa.
ADALIA, the academy of an ecosystem-intelligence group.
ADALIA closes the OSE in Africa loop: the Observatory qualifies ecosystems, OSE Expert illuminates them, OSE Connect connects them — and ADALIA trains the people who build them. Explore the group and its evidence.
Discover the programmes.
ADALIA's learning architecture turns this positioning into concrete paths.